Lobby & advocacy.
Conversations that get heard.
From “have your say” to being heard — by understanding what your counterparts actually want, and landing your message in the time you get.
Have your say.
Be heard.
In the Brussels policy bubble you may have 30 minutes with an MEP or assistant — or two minutes at a round table. How do you make sure they listen, stay interested, and leave persuaded?
Effective lobbying starts with understanding what the other party truly wants. Some motivations are clear; many sit under the surface. With the right attitude and communication skills you uncover those motives and connect as humans — even with people who hold opposing views. Only when the other side feels heard is there room for your message.
We start from that interpersonal foundation, then zoom into EU lobbying craft: what to say, how to say it, and the body language that goes with it. Theory is short; dedicated role-play makes it stick.
Outcomes
What you will learn
- Craft compelling messages for MEPs, the Commission and other stakeholders
- Build trust fast in short, high-pressure meetings
- Read hidden motivations and tailor your approach
- Active listening that creates room for your ask
- Impact in limited time — round tables, corridor talks, briefings
- Negotiation skills to find common ground across divides
Practical
In-company options
- One-day, two-day or multi-day
- Assumes goals and lobby strategy are defined — or add a messaging module
- Role-plays on a tailored fictitious file close to your field, then your real cases
- Best in groups of 4–10; above that we add a second trainer