Media & interview.
Stay on message when the mic is live.
How to give an interview, hold a press conference or brief a journalist — tell your story, keep to your key message, and stay human.
Stay on message
when the mic is live.
Intensive media training designed for professionals who need to thrive in today’s media landscape — from understanding how journalists work to mastering tough interviews and crisis moments.
You learn to structure narratives that resonate, develop clear messaging aligned with your organisation’s values, anticipate questions, and deliver under pressure without losing warmth or credibility.
Whether you boost organisational visibility or sharpen personal branding as a spokesperson, practice is the point: mock interviews, press conferences and talk-show formats that feel real.
Outcomes
What you will learn
- Crafting compelling narratives that guide audiences to your outcome
- Clear, consistent messaging under pressure
- Anticipating questions and managing difficult interviews
- Delivering key messages without sounding scripted
- Proactive media relations that reduce crisis risk
- Crisis communication instincts when the story moves fast
Practical
In-company options
- Half-day, one-day, two-day or multi-day
- Focused on what your spokespeople actually face
- Gamification: interview contest, mock press conference or talk show
- Sit on both sides — practise as interviewer and interviewee
- Onsite, webinar or online